ROLE
Lead UX Design

CROSS FUNCTIONAL TEAM
Includes UX Designers, UX Researchers, Product Managers, and Software Engineers

YEAR
2019 - Present

EVOLVING BRAND SHOPPING
I am currently a UX Designer at Amazon, working to evolve the Brand Shopping Experience on our website and mobile platforms.

My primary focus is on Stores. Stores are multipage, immersive shopping experiences on Amazon that allow a brand to showcase its offerings and products.

I work on the advertiser experience (how a Store is built), allowing brands to create and build their Store for free. I also work on the shopper-facing experience (how a Store is rendered) that allows a shopper to discover a brand and its offerings as well as to build trust. As part of the shopper-facing experience, I partner closely with the teams across retail to drive traffic to Stores, help a brand tell their story off their Store, and facilitate brand initiatives these teams would like to accomplish at scale.

We have seen almost a 50% increase in Store creation during my tenure so far in just one year and a half.

I am excited about all the features we will evolve and the product problems we’ll solve for our disparate users.

I am not at liberty to discuss the projects I am working on in further detail in a public setting. If you’d like to learn more, feel free to reach out. I’d be happy to dive deeper into my general design process or projects I’ve shipped, sharing what I am allowed to.

Ingress from search to a Store